Startup Nothing’s first smartphone won’t launch until July 12, but, characteristically for ventures spearheaded by company CEO and co-founder Carl Pei, official details of the phone(1) have been released shortly. little in recent months, with the most recent tidbit being what chipset the phone is configured to run on, a detail that has left fans divided.
Nothing has already set a release date for the Telephone 1)showcased its distinctive clear-backed design, complete with a prominent array of glowing ‘Glyph’ LEDs, confirmed that will not be released in the USgave fans a taste of the no operating system user experience and as of July 29 confirmed that the phone will run on a Snapdragon 778G+ SoC.
The focus of nothing
One would think that, for a company that wants to ‘reinvent the smartphone’, dressing its debut phone in mid-range silicon doesn’t bode well, especially for those comparing it to the best smartphones in the market. However, it is time for you to stop making that comparison.
The flagship phone archetype generally offers “the best” a manufacturer can muster: from screen quality to camera capabilities, charging speeds, top-tier build quality and extraordinary performance.
While a Snapdragon 778G+ chipset might not be the best processor out there or even the most powerful offering in the current 7-series (that would be the Snapdragon 7 Gen 1), It need not be. Today, most mid-range silicon are so capable that the quality and smoothness of the user experience provided is indistinguishable from the more robust (and more expensive) top-tier SoCs made by the likes of Qualcomm, MediaTek and Samsung.
Learning from the professionals
Nothing has been transparent (no pun intended) about the phone’s intent (1) as the center of an ecosystem, the scope of which gradually comes into focus after the phone’s launch. That approach, coupled with the hardware we already know the device is configured to use, reminds me of another high-profile phone; not the iPhone but Google Pixel 5.
Google’s leading Pixel of 2020 was considered a flagship device when it launched and was pitted against the best the competition had to offer. While it didn’t have as high a resolution display as Samsung’s at the time, nor internal components as powerful as the iPhone 12 that launched the same year, such “shortcomings” didn’t make it any less of a flagship, at least to the eyes. of users
Like the Nothing Phone (1), it also ran on Snapdragon 7-series hardware: the Snapdragon 765G, which found favor with other flagship devices of the time, such as the LG wing – and delivered a great real-world experience, backed by a clean version of Android, as well as smart home functionality built right into the quick settings menu.
Although Google has since moved away from Qualcomm’s hardware, its homemade Tensor chips power the current pixel 6 Y Pixel 6 Pro also prioritize a more robust user experience over raw power or gaming prowess.
A decision not taken lightly
In his interview with Input (opens in a new tab)In addition to confirming the Snapdragon 778G+’s place on the Nothing Phone’s spec sheet (1), Pei also attributed the team’s decision to use this particular hardware to “performance, power consumption, and cost.” Describe more powerful chips as offering “decreasing returns”.
While that last statement could come back to bite Nothing, especially if it were to release a future device with high-end hardware, the approach being taken with the phone (1) seems thoughtful, confident, and if the end result looks anything like to something like how the Pixel 5 was, totally valid.
Fortunately, we don’t have long to wait to get down to business with the Phone (1), but in the meantime, there are plenty of other best android phones that could suit those currently browsing the market.