Xsolla, a global video game commerce company, announced today that it has expanded its mobile and digital distribution solutions as it seeks to ensure more opportunities for developers to launch and grow their games around the world. In addition to a bouquet of new features designed especially for mobile gaming, Xsolla has added a new payment feature to help developers scale their business with the sale and distribution of non-fungible tokens, commonly known as NFTs. While the primary goal of the Xsolla Web Shop is increased revenue generation for developers, the company has now introduced the Xsolla Digital Hub, which connects games to a global network of apps, Internet Service Providers (ISPs) , banks, and other channels to help developers reach players and earn revenue from every transaction.
“Xsolla is committed to providing best-in-class services and support to developers around the world to help them reach more gamers in more geographies. We continue to develop new features that address key video game marketing, launch, and monetization challenges. We have more to come in 2022 that will keep our partners ahead of the ever-evolving gaming climate,” said Chris Hewish, President of Xsolla.
The latest additions and developments are in step with the ever-expanding mobile gaming landscape, leading global gaming revenue and driving the need for a mobile web store. To help mobile game developers reach more gamers and stay ahead of the ongoing revolution, the Xsolla web store for mobile games has added new features, such as:
Expanded Analysis – Developers can create a transparent funnel that will increase efficiency in attracting new players to their web store. This will help developers understand the online player experience and determine where and how users are engaging with their game.
Unique Promotions: This built-in component helps developers benefit from in-app purchases through their web store. Within the online experience, developers can offer promotional offers and launch discount campaigns, promo code offers, and bonuses to drive sales and bring new players online.
Subscription Management – To help developers sell a full catalog of digital products on their web store, Xsolla added robust subscription features. This enables developers to win and retain new customers, build loyalty, generate reliable revenue streams, and manage subscriptions with confidence.
The other major milestone, as mentioned above, is the Xsolla digital distribution hub, which connects games to a global network of apps, ISPs, banks, and other channels to help developers reach gamers and monetize games. each transaction. This new solution allows gamers to discover and support their favorite games through a streamlined cross-platform experience and allows them to pay how and when they want. Developers can now benefit from increased market penetration and brand recognition through distribution channels such as super apps, online banking apps, and mobile operator marketplaces. With the digital hub, your game can reach a large audience of new users, save on distribution costs, and increase overall revenue and engagement.
Xsolla will showcase these solutions and a few more innovative features at several upcoming events including GamesBeat Summit 2022, Pocket Gamer Connects Seattle, Nordic Game Show, Pocket Gamer Toronto, China Joy, and gamescom over the next six months.
Sign up to meet with Xsolla experts by visiting: https://xsolla.com/events.
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