Delivering a message about climate change, it was a coup.
It came courtesy of model and influencer Sarah Talabi after she was asked about rumors that she had been “making out and dancing” with actor Timothée Chalamet at the celebrity-studded Coachella music festival in California last weekend. .
“Everyone asks me if I was kissing Timothée Chalamet at Coachella, and that’s a good question,” he replied to The New York Post page six, the grande dame of the gossip columns. “But a big question would be to ask our world leaders why the Earth is now losing 1.2 trillion tonnes of ice every year due to global warming and why climate crisis reform has been completely ineffective. I encourage you to contact your local representatives and ask them that.”
Instead of a predictable “no comment,” Talabi’s 50 words turned a frothy piece of showbiz on an issue that matters, and in a place where readers are rarely exposed to news about collapsing ice sheets. polar.
Talabi, who has written a book on intersectional feminism with her twin sister Leah, is already proving to be a pro at using social media as a megaphone forever. On her 1.5 million-follower Instagram account, along with photos of designer suits and red carpets, she links to a UNICEF fundraiser for children in Ukraine and her own nonprofit, which is a community and a resource center for black women and marginalized voices.
She is not alone in deploying clever bait and switch in the name of climate awareness.
Heidi Montag, who appeared on the MTV reality show The hills and a staple of tabloid fodder in the early 2000s, investigated his own reputation for a greater cause last week.
The 35-year-old posted an ad on her Instagram account for S1NGLES Jeans, the “world’s first single-use jeans.”
“No more shrinkage. No more discoloration. Just good vibes. You will always look your best because you will only wear @S1NGLESJEANS once,” her caption read. The comments below the post were, unsurprisingly, outraged, even abusive.
A day later, she posted a video of herself, floating in the water, wearing jeans and a white t-shirt emblazoned with the word “STUPID,” along with details of the partnership with ocean environmental nonprofit Oceana. “Single-use jeans are as stupid as the single-use plastic bottles that pollute our oceans,” she wrote as a caption, demanding that soda companies stop using them and switch to refillable bottles.
Talabi’s brief comment to page six it will probably go even further, particularly in its exploitation of the Chalamet connection (who would surely approve, considering his starring role in the climate change allegory). don’t look up). The gossip column remains a tabloid force to be reckoned with, with around 24 million readers per month flocking to its website and another 170,000 reading in print, according to figures cited by Don in 2020.
To dismiss the tactics of Talabi or Montag (and these are far from the only examples) would be foolish. Ensuring that climate change is discussed in places where it is rarely mentioned is much more helpful to the cause than shouting slogans in an echo chamber.
Cardi B was trolled by Republicans and was mocked by many Democrats when she spoke about political issues like health care and gun restrictions. “Why, exactly, isn’t she a great political mind? Because she is she a rapper? Because she is she a former stripper? Because of how she talks? Why didn’t she go to college? Natalie Gontcharova then wrote in Refinery29. (Many Democrats quickly changed their tune about Cardi B when they realized her reach and power among voters.)
There is no right way to talk about climate change and there should be no gatekeepers: no scientists, no politicians, no tech moguls, no journalists. It is a tent we all need to be in, if there is any real chance of turning the tide of what currently looks like an out-of-control catastrophe. Every moment like Talabi’s only invites more people to come inside.