New Glasgow Broadband Brillband Free Trial Launch

TI may not initially aim to be the biggest, but it has its sights firmly set on being the most loved, says Brillband founder Duncan Di Biase.

The app-based internet service provider will roll out to a test group of customers and will go full launch in September in Glasgow and Renfrewshire, with a goal of having 10,000 registrants and a team of 20, and being profitable, by the end of 2023 .

It is estimated that the firm will have 120,000 clients by 2025.

Growing up in Berkshire and Surrey, Mr Di Biase chose Scotland as a launch pad for Brillband after moving to Glasgow with his partner Helena Murphy, also a entrepreneur and investor.

the businessCompared to online banking offerings like Monzo and Starling and backed by investors from Raising Partners, it has tied up with CityFibre, which provides the infrastructure for the network.

He says the relationship differs from a wholesale deal in that it typically involves bundling a network and infrastructure and selling both together.

“You’re limited by infrastructure because it’s a traditionally built broadband network,” he said. “With Brillband we are radically different. We are a software defined broadband network and we are building our own internal software to power that.

“As a result of doing so, we can go directly to [for example] Openreach, or in our case it’s CityFibre. We may add multiple, smaller providers as we grow, but for now we are working with CityFibre.

“We wholesale just the complete fiber optic cable, and then we put our network on top of that.

“CityFibre installs the infrastructure and then has companies come in and take advantage of that infrastructure and that’s how they make money. We make money by building a network on top of that.”


READ MORE: Glasgow Brillband Free Broadband Trial Open


He continued: “The way we’re doing it is we’re running a golden ticket, very similar to Monzo, so you can sign up now on the waitlist and we’re launching a three-month free offer.

“So people get our service for free, we appreciate that we’re a new provider and we need to build that trust, and we need to show them what we can do, and that’s why we come up with an attractive price but also a compelling offer.

“Again, we can do that because of the way we build. We have no technical debt. So we don’t pass on the mistakes of our past, we don’t have huge archaic operating models that require significant amounts of resources.

“We have the ability to undermine a lot and compete with the major players.”

He said that technology promotes transparency. “Also in general, you may notice that price increases can be hidden, and usually eventually the cheapest price plans will incur the largest percentage increase.

“It’s a pretty significant price increase and for many vulnerable people or people in low socioeconomic areas, they may not expect such a significant price increase in their contract, leading them into internet poverty.

“That’s one of the things that we try to eliminate with our transparent model and by having that single price and by leveraging our technology and using digital innovation.”


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He said: “We are using technology to innovate digitally and when you innovate, you make things more accessible. That’s what you should be doing anyway, not just making it more expensive.

“Because other sectors are innovative, like banking with Starling and Monzo, like taxis with Uber, we have become more in tune with other offerings that are out there.

“We should be profitable in 2023. We are also securing our team jobs.”

His customer service operatives will be paid £25,000, which he said is more than 20 per cent above the UK broadband industry average.

“We do not seek to be the greatest, but we definitely seek to be the most loved.

“We do a package that is 900 megabytes per second for £35 a month and it will give you everything you need in terms of bandwidth, which makes things nice and simple.”


READ MORE: ‘World’s first’ app-based broadband provider to launch in Scotland


He said, “Then we give them their installation date, it’s the next screen they go to, so they can select the date they’d like the CityFibre engineer to come in. They can choose where the day goes and the router is delivered to them.

“Once the installation is done, they plug in their router and go.

“As for the client and what makes us different is our service model. So we’re app-based, so because of our software-defined network, we can take a much more proactive approach with our customers so we can let them know when maintenance is going to be done on the network, we can reimburse them automatically. , so we can see where the service hasn’t been good enough. We do not anticipate this to be regular.

“That’s what we are for an offer, that’s how we differentiate ourselves.”



  • Which countries have you most enjoyed traveling to, for business or pleasure, and why?

Italy for the food, the weather and the people. Rome, in particular, is my favorite city break destination.

  • When you were a child, what was your dream job? Why did you appeal?

As a child I wanted to be in the police. I was drawn to fast cars, blue lights, and doing good. Consequently, I served two and a half years as a special constable with the Thames Valley Police.

  • What was your biggest opportunity in business?

Signing our first contract at Raising Partners was a great moment. It was a market validation point and our first piece of self-generated revenue. It was at that moment that I caught the bug. Since then, securing investment from a fantastic set of investors for Brillband has allowed us to focus on our vision of building the most loved broadband provider.

  • What was your worst moment in business?

My worst moment was receiving business calls while my son and fiancée were in the hospital the day after he was born. I learned in that moment how important it was to set boundaries and I will never let moments like that be interrupted again.

  • Who do you admire the most and why?

I admire the people I work with. Their ability to unlearn learned behaviors, innovate and bring ideas to life, combined with the passion they show towards Brillband and our mission, is amazing to watch.

  • What book are you reading, what was the last one? movie Did you see and what music are you listening to?

The Very Hungry Caterpillar to my three year old son, and tonight will be The Gruffalo, the last movie I watched was Senior Year on Netflix, and I’ve been listening to a mix of house, indie, and grime depending on my mood. .

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