- Consumer mobile phone labeling scheme launched in 24 European countries by Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone is now set to expand globally
- Fairphone, Realme and vivo join Eco Rating, now 15 manufacturers in total
- More than 150 mobile phone models now evaluated by the Eco Rating methodology
November 3, 2021 – The new green rating scheme for mobile phones launched across Europe will be rolled out globally after the five operators behind the initiative extended their initial agreement to encourage operators around the world to participate.
The announcement paves the way for the Eco Rating to become a globally harmonized labeling system, giving consumers around the world a consistent and transparent view of the environmental impact of new smartphones and making it easier to incorporate them into decisions. shopping.
Eco Rating was initially launched in May 2021 by Deutsche Telekom, Orange, Telefónica (operating under the O2 and Movistar brands), Telia Company and Vodafone to provide consistent and accurate information in retail on the environmental impact of producing, using, carry and dispose of smartphones and feature phones.
The Eco Rating scheme was initially launched in 24 European countries and has since been extended to South Africa (with Vodacom) and Brazil (by Telefónica under the Vivo brand). Eco Rating is now expected to launch in other countries, including Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay.
The Eco Rating initiative now evaluates more than 150 mobile phone models, nearly doubling the range of devices rated at launch.
Fairphone, Realme and vivo are the latest mobile brand makers to join the scheme, along with Bullitt Group – home of CAT and rugged phones Motorola, Doro, HMD Global – home of Nokia phones, Huawei, MobiWire, Motorola/Lenovo, OnePlus, OPPO, Samsung Electronics, TCL/Alcatel, Xiaomi and ZTE.
The Eco Rating label is being implemented in 26 countries1 where the five launch operators are present. Customers can learn more about the initiative and see how the score is calculated by visiting ecoratingdevices.com.
The ecological rating methodology
Using information provided by device manufacturers, each mobile phone is carefully evaluated and given an overall green rating out of a maximum of 100 to indicate the environmental performance of the device throughout its life cycle.
Eco Rating applies a uniform and objective evaluation methodology through 19 different criteria, culminating in a unique score for each device. In addition, the Eco Rating label highlights five key aspects of the sustainability of mobile devices:
- Durability – The robustness of the device, the battery life and the warranty period of the device and its components.
- Repairability – Covers the ease with which the device can be repaired, including mobile phone design and support activities that could increase the life of the product by improving its repairability, reusability, and upgradeability. A higher score indicates how well these aspects are supported.
- Recyclability – How well the device components can be recovered and disassembled, the information provided to enable this, and how well the materials can be recycled.
- Climate efficiency – The greenhouse gas emissions of the device throughout its life cycle. The better the score here, the lower the climate impact.
- Resource Efficiency – Evaluates the impact caused by the amount of scarce raw materials required by the device (for example, gold for the manufacture of electronic components) towards the depletion of resources; the better the score here, the smaller the impact towards the availability of materials.
The green rating methodology is based on industry knowledge and best practices gathered through previous environmental labeling initiatives. It has been developed with the technical support and supervision of IHOBE (public body specialized in Economic Development, Sustainability and Environment), with the participation of device suppliers, using the latest standards and guidelines of the European Union, ITU-T, ETSI and ISO with new parameters entered where appropriate.