Kate Middleton turns on the Internet with the green dress of Edeline Lee – WWD

LONDON — It is an important moment for Edeline Leewhose green forest dresses the Duchess of Cambridge wore when presenting the 2022 Queen Elizabeth II Award for British Design to Saul Nash on Wednesday.

The belted dress, with a high neck, sleeve ties, and fitted, flared skirt, certainly had laptops and mobile phones buzzing.

Data analysts at fashion market Lovethesales.com said there was a 113 percent increase in searches for “belted dresses” compared to the hour before the Duchess arrived at the Design Museum for the staged event. by the British Fashion Council.

Data analysts also said there was a 31 percent increase in searches for “Edeline Lee” right after Kate Middleton made his appearance.

Even after 11 years of marriage, hundreds of public appearances and a formidable style competition from her sister-in-law Meghan Markle, the Duchess of Cambridge you can still make waves with your wardrobe choices.

Middleton isn’t the first celebrity to wear Edeline Lee. Her designs have been worn by Olivia Colman, Gemma Chan, Phoebe Waller-Bridge, Alicia Vikander, Taylor Swift, Ellie Goulding, and Solange Knowles.

Kate Middleton turns on the Internet

Edeline Lee’s new space in Harrod’s.
courtesy image

Earlier this year, Lee, whose collections are already sold at stores including Bloomingdale’s, Stanley Korshak and Fenwick, opened his first space in Harrod’sclose to labels like Stella McCartney, Victoria Beckham, Chloé and Roksanda.

Lee was unable to comment on the Duchess’s departure due to NDA restrictions, but the dress, handmade in England from a pebble-textured fabric, is still for sale on the website, priced at £785. pounds.

Lee, who is a graduate of Central Saint Martins and resides in East London, has always made it a point to design comfortable clothing that can function throughout the day. Most of her fabrics resist wrinkles so women “can perform at a high level” in clothing, according to the designer.

Although it sources many of those fabrics in Italy, all of the production is in the UK and much of it in London factories.

After working with the late Alexander McQueen, John Galliano, Zac Posen, and designing for private clients, Lee introduced his first clothing collection in 2011 and founded his own brand in 2014.

That first collection featured a lot of pleated silk and hand-stitching, and was inspired by Madame Grès and the pre-modernist architect and designer Josef Hoffmann. It included French tweeds and hammered silk for dresses, sustainable wool jersey and hand-pleated silk jersey for sleeveless tops.

Edeline Lee's new space at Harrods.

Edeline Lee’s new space at Harrods.
Courtesy image.

“I want to do things for the women I know, things that are elegant, precise and cover a woman’s body in the right way,” Lee told WWD in 2011.

For her fall/winter 2022 collection, Lee said she revisited some of her early looks from her student days at Central Saint Martins. There were long, stretchy skirts and dresses made in her signature “bubble” jacquard (much like Middleton’s forest-green dress); recycled cashmere coats, and an elegant black crepe dress with a V-neckline and pleats.

The designer has also said that she designs with her “lady of the future” concept in mind.

“Female identity is constantly changing in our generation: modern women live hectic, collaged lives,” Lee said. “Women are now more beautiful, more powerful, freer, stronger, more aware, more capable than at any other time in history. What is dressing with true power, grace, beauty and dignity in today’s world?

Now, you saw not only that “lady to be”, but the future queen of England.

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