Global web analytics market to 2025: with Adobe, Applied Technologies Internet SAS, Google and Hootsuite, among others

DUBLIN–(BUSINESS WIRE)–The “Web analytics: analysis and trajectory of the global market” Report has been added to offering.

The global web analytics market is projected to reach $5.6 billion by 2024, recording a compound annual growth rate (CAGR) of 15.7% over the analysis period.

The United States represents the largest regional market for Web Analytics, with an estimated share of 32.9% of the global total. The market is projected to reach US$2.2 billion by the end of the analysis period. Asia-Pacific is anticipated to emerge as the fastest growing regional market with a CAGR of 17.6% over the analysis period.

The market has benefited significantly from the advent of advanced web analytics solutions with enhanced performance capabilities made possible by the rapid pace of technological advancements seen in the space. The rise of data-driven online business, the increased adoption of multi-channel marketing initiatives, and the shift to cloud-based platforms are spurring demand for web analytics solutions. The need to intensify marketing activities in a highly competitive environment is fueling the demand for web analytics solutions.

Another notable trend in the market is the growing importance of mobile analytics solutions. With smartphone penetration on the rise, website traffic across various mobile devices is experiencing tremendous growth. Consequently, companies are using mobile analytics solutions to analyze mobile traffic in order to effectively devise strategies to target these users. The market is also being influenced by the growing integration of artificial intelligence (AI) in web analytics which has the potential to deliver more effective processed insights from web portals. However, strict government regulations and the need to comply with data privacy rules are impeding the growth of the market. Data privacy specifically is emerging as a key concern for the market.

Select competitors (total 546 featured) –

  • adobe, inc.
  • Internet Applied Technologies SAS
  • facebook, inc.
  • Google LLC
  • Hootsuite, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • microstrategy, inc.
  • SAS Institute, Inc.
  • Similar Web Ltd.
  • Splunk, Inc.
  • Teradata Corporation
  • web trends, inc.

Key Topics Covered:




  • Influencer market insights
  • World market trajectories
  • Impact of Covid-19 and an impending global recession
  • Web Analytics: An Introduction
  • Web Analytics Categories
  • Offsite web analytics technologies
  • On-site web analytics
  • Implementation models for web analytics
  • The evolving digital marketing landscape continues to stimulate demand for web analytics
  • The rapid growth of advertising and digital marketing presents an opportunity for the web analytics market
  • Spending on digital advertising in billions of dollars for the years 2018, 2020, 2022 and 2024
  • Share of global ad spend (in %) by medium for 2019 and 2021
  • The compelling need for online businesses to improve the website experience spurs the demand for web analytics
  • Number of websites (in billions) for the years 2012, 2014, 2016, 2018 and 2020
  • Correlation between page load time (in seconds) and bounce rates (in %)
  • Average website size (in Mb) by device format and optimal size
  • Average bounce rates (in %) by sector
  • Web Analysis: Percentage Market Share of Global Key Competitors in 2022 (E)
  • Competitive Market Presence: Strong/Active/Niche/Trivial for 546 players worldwide in 2022 (E)



  • The exponential increase in data volumes from business processes and the need for effective use of unorganized data enhances the importance of web analytics
  • The web analytics market is poised to benefit from the steady transition to data-driven business
  • Rapid growth of e-commerce retail market drives market outlook
  • Global B2C e-commerce sales in trillions of US dollars for the years 2017, 2019, 2021 and 2023
  • Global e-commerce market as % of retail sales for the period 2017-2023
  • Leading E-Retail Countries Worldwide – Ranked by Sales in Billions of Dollars for 2019
  • Increased proliferation of artificial intelligence in web analytics
  • Global Big Data and Business Analytics revenue in billions of US dollars: 2015 to 2022
  • Percentage of global web pages served to mobile devices: 2010-2022
  • Web Analytics Cloud Adoption Gains Traction
  • Growing need for predictive analytics underpins demand for web analytics
  • The combination of marketing automation and web analytics improves the effectiveness of digital marketing strategies
  • Potential opportunities for the web analytics market arise from multi-channel marketing
  • Spend on multichannel marketing initiatives: % of multichannel budget allocated per channel
  • Challenges facing the implementation of multi-channel marketing campaigns (%)
  • With social media platforms growing in prominence for digital marketers, social web analytics is poised for high growth
  • Social Media Penetration Worldwide: % Monthly Active Users vs. Total Population for 2019
  • Penetration of social network users (in %) by generation
  • The emergence of mobile devices as a promising digital advertising platform bodes well for the mobile web analytics market.
  • Rising mobile ad spend drives mobile web analytics market: Worldwide mobile ad spend in billions of dollars for the years 2019, 2021, 2023 and 2025
  • The growing proliferation of mobile devices translates into high-demand web analytics: smartphone and tablet shipments in millions of units for the years 2019, 2021 and 2023
  • Open source vendors challenge commercial web analytics vendors
  • Data quality: a critical factor determining the effectiveness of web analytics tools
  • Real-time analytics come to the fore
  • Privacy issues: a cause for concern




For more information on this report, visit


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