Tony Asghar has admitted bound for Europe united dundee they will need to bring better quality this summer, one that not only gets results but also does it with style.
United returns to the European sand after an absence of 10 years.
Tannadice’s team punched above their weight to finish fourth under Courts of Tam and the sports director Asghar recognized that sometimes although his game was effective it was not exactly the most exciting.
Asghar confirmed: “Our recruitment will have to be stronger. We will have to look for better quality.
“Make no mistake, me, the coaching staff and the analysts know that we are going to have to come up with a style of football that is more entertaining and successful.
“But we also have to look at the results. It’s a results business and we were fourth in the league and barely cracked the top six all season.
“Our big problem, which Tam and I talk about every day, is ‘how are we going to make sure we get there and play an attractive style of football?’ We are all on that journey.
“It doesn’t matter if you were a Dundee United fan, everyone was engrossed in this club when it sprang up in the 1980s.
“We know that the qualifying rounds of the Europa Conference League The Europa League or the Champions League is not the same. But it gives us a taste and allows us to go toe-to-toe with some great opposition.”
Asghar has been criticized at times by his own supporters. He has made mistakes, but he is convinced that each decision has been made for the right reasons.
He said: “I have social media saying ‘Asghar out’ all the time. There’s even a hashtag for that!
“When I first came in, I said I was going to read the social networks and participate in the forums. But I don’t read it anymore.
“It was a big learning curve for me.
“I’ve committed many errors. For all the good things we’ve done, I’ve made a lot of mistakes. But you never make the same mistake twice.
“The perception of me is difficult. There was a preconceived idea of me when I first entered. The word ‘agent’ was used a lot. People said he was taking money from the club.
“If Mark Ogren really believed that, then he wouldn’t give me the autonomy to make sure the football department ran the way it does.
“I have a son [Adam Asghar, coach] in the club. I have a son, a daughter and a wife. My wife doesn’t come to the games, which is disappointing.
“We’re putting our heart and soul into this and trying to make sure we get it right.”
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United have come a long way since American Mark Ogren bought the club at the end of 2018. Asghar claimed things were so bad when they first bought the club that the coaches didn’t turn on the heating and sat around in their jackets and caps. .
The club was still in the Championship but has now been re-established in the Premiership and is now back in European competition.
Asghar recalled: “When I walked in, I had Brian Grant and Dave Bowman in the room,” he recalled. “There was no heating in the room.
“They had their jackets completely zipped up with hats and they were absolutely freezing!
“Grant had to go to the laundromat to wash strips for the under 16s. There was nothing there.
“We had to go in with a sledgehammer and do things differently.
“We have grown a lot and changed many mentalities.”