DuckDuckGo Mobile Browser prevents you from being tracked

Since it was first released on February 29, 2008, DuckDuckGo has become known as a search engine that puts privacy first, a browser that stops trackers from following you, and an app that protects you from trackers even when you’re just is accessing your email.

How does DuckDuckGo make money?

Now you’re probably wondering how DuckDuckGo makes money, and that’s a fair question. The company explains that since it doesn’t collect your personal data, the search results you see on DuckDuckGo are based on the websites you’re viewing rather than allowing trackers to use your browsing history to figure out who you are as a person. For example, if you’re searching for cars, you’ll see DuckDuckGo’s search recommendations for cars.

And since the search results are not based on the data profile that others (such as Google) create about you, the search results you see and the accompanying ads are based on the keywords you have entered. For example, if you open the DuckDuckGo app and search for dishwashers, you’ll see results for dishwashers that are on sale. On the other hand, if you search on Google, your searches become part of a data profile that allows advertisers to track you across the Internet.
When search advertisers buy ads, they do so by bidding on keywords, not people. As DuckDuckGo says: “Our privacy policy, simply put, is not to collect or share any personal information. Every time you search DuckDuckGo it’s like you’re there for the first time: anonymous.”

When you search for something on Google, you soon see advertisements for the product everywhere you go online. According to the Princeton Web Accountability and Transparency Project, Google has trackers that follow it on 76% of websites on the Internet. The same source says that Facebook has hidden trackers on 25% of online websites.

As a result, Google and Amazon have created huge data profiles that track your “interests, previous purchases, search, browsing and location history, and much more. This personal data is stored indefinitely and used for invasive targeted advertising that can track you for all the world”. Internet. And this information can be used for “hyper-targeting,” allowing bad actors to use this data to influence elections, create discriminatory scenarios, and more.

DuckDuckGo quotes former Google CEO and Chairman Eric Schmidt as saying that “Google’s policy on a lot of this stuff is to walk the creepy line, but not cross it.” But as the search engine points out, “for most people, that line was crossed by Google, Facebook and others a long time ago.”

Some people don’t mind being tracked on their internet travels

Now we should point out that not everyone has a disdain for being tracked over the Internet. It helps some people more easily compare the prices of a product they are interested in buying.

When you open a website with DuckDuckGo, you can see how many trackers the app blocks in real time. For example, 24 trackers were disabled on the ESPN site when we used the DuckDuckGo browser to visit the site just a few seconds ago. In the DuckDuckGo app, you can access settings to block email trackers and hide your email address without changing your email provider. You can also subscribe to App Tracking Protection and block hidden trackers in your other apps.

Within the settings menu of the app, there is a setting for you to change the color of DuckDuckGo’s iconic icon. The bow-tie drake can be changed to appear orange, red, green, blue, purple, and black.

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