The ATP has announced Pepperstone, the award-winning Melbourne-based FX and CFD broker, as the global naming partner of the Pepperstone ATP Rankings and Official Online Trading Partner of the ATP Tour.
The deal sees Pepperstone join the Tour as a Platinum Partner with a global on-site presence at 11 events during the ATP Tour season, culminating in the season finale. Nitto ATP Finals in Turin. Pepperstone will also receive promotion throughout the year across ATP’s broadcast, digital and social channels, bringing global exposure to the brand and its innovative commercial products.
The partnership kicks off today with the launch of an entirely new product: Pepperstone ATP Live Rankings, a dynamic new feature that enables fans, players and media to follow real-time rankings and the impact of match results on a day-to-day basis. The partnership launches ahead of the 50th anniversary of the Pepperstone ATP Rankings in 2023.
First released in August 1973, the Pepperstone ATP Rankings serve as a true measure of excellence and the official mechanism that determines player rankings, tournament entries and seedings in men’s professional tennis. A key barometer for player records and milestones, the Pepperstone ATP Rankings also provide a narrative connecting all levels of the men’s professional game throughout the season.
In addition to qualifying, Pepperstone also becomes the name partner of the Race To Turin, Race To Milan, the season-long race. ATP Cup Positions, as well as presenting partner of the official year-end ceremonies No.1 in singles and doubles.
Massimo Calvelli, CEO of ATP, said: “We are delighted to welcome Pepperstone to our family of global partners and celebrate the moment with the launch of the Pepperstone ATP Live Rankings. In line with Pepperstone’s award-winning customer service, the ATP is always looking for new ways to enhance the experience for our millions of fans around the world, and the launch of the Pepperstone ATP Live Rankings is a landmark moment that will help elevate our storytelling. . and create new opportunities to participate on the ATP Tour every day of the season.”
Tamas Szabo, CEO of Pepperstone Group, said: “We are tremendously excited to be part of this innovative partnership, becoming the ATP Tour’s first and official online business partner. Tennis and trading have a few things in common: preparation, access to information, experience, and ultimately the right decision at critical moments.
“The ATP Tour’s global footprint and huge following will allow us to bring the world’s financial markets closer to astute and adventurous traders around the world, furthering our vision to create a better way of trading.”
Pepperstone ATP Live Rankings will link match-by-match results to projected positional movements in the traditional Pepperstone ATP Rankings, immediately putting into context what a big win, or loss, means for a player’s position relative to their rivals.
Updated after the completion of each match, the Pepperstone ATP Live Rankings reflect the real-time points added and dropped by players, which will dynamically move up and down based on their most recent result. No longer will fans and media have to wait until the weekly Pepperstone ATP Rankings run to understand the impact of match wins and losses.
Pepperstone ATP Rankings will continue to be used for tournament entry and ranking and to recognize achievements and milestones with historical context. For example, a player must spend at least one week at No. 1 in the Pepperstone ATP Rankings to be considered World No. 1.
The introduction of Pepperstone ATP Live Rankings marks the most significant addition to the ATP Rankings properties since the 2000 introduction of the Calendar Year Race, which helps track players’ journeys to qualify for the season finale. Nitto ATP Finals. It comes as part of a broader push to enhance the functionality of the ATP Tour’s digital platforms and continually improve the fan experience across the tennis ecosystem. To visit Pepperstone ATP Live Rankings. To learn more about how they work, visit our FAQ page.